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What are the new strategies of the Samsung brand to take on Chinese rivals?


As you all know Samsung is one of the repudiated brands in the world. 

And also we are using it, right?

In this blog, you will get to know the new plans of Samsung brand to beat Chinese rivals.

Are you ready to know about it?



Okay! Without wasting your time let’s start.



Samsung brand is feeling the pressure in television from the Chinese brands, But now Samsung widens its market share lead this year in the market, launching many products and also targeting the millennial consumers.



I have read the statement of Raju Pullan (the company’s senior vice president). I feel you should also know about the Raju Pullan statement so I just write it:


The company’s senior vice president Raju Pullan said the company is revamping its portfolio in India this year and has just launched a new series for the brick-and-mortar stores offering newer features and benefits like personal computer, music, cloud, live cast and two way sharing with the Smartphone. He also said Samsung has been the leader in the Indian flat panel television business for the last 13 years.

“ We are available across all price points, unlike several competitors. We will continue to invest in consumer-centric benefits and hopes all these efforts along with a revamped product portfolio will help us to increase our lead,” said Pullan. He also said these new feature has been developed in India and has the potential to be exported to other parts of the globe.

To reduced the price gap with online focused brands like Xiaomi, TCL, Thomson, and Vu, Samsung has recently launched a new television series for online.

Note- These online brands are eating the share of the top three brands- Samsung, LG, and Sony.


Samsung has become the leader, by claiming quoting GFK figures ( that has 30% value share of the Indian TV market) and now it has a 35% value share in the UltraHD smart TV segment. The good news is that Samsung is the leader of both segments.

Also,  Xiaomi India MD Manu Jain tweeted that Xiaomi is the number one brand in smart televisions in India in October – December 2018 quarter quoting tracker IDC numbers.

Note- According to the tweet, Xiaomi had 33.5% share in Indian Smart TV market, LG 16.7%, Sony 14.8% and Samsung at fourth position with13.3%. 


On the other hand, Pullan said, Samsung is the market leader wants to drive the premiumization trend in the Indian television space to become a stronger and dominant brand. He added, the company will accelerate the launch of the latest “made for India” feature across its entire portfolio in the country, even faster than a year.  

We expect substantial growth in revenue from the television business. And with 5G coming in, we expect faster adoption across price points of internet-enabled products,” he said.

Samsung will also continue with its non- smart TV Portfolio in India. Pullan said a larger part of the television penetration in India is driven by the old CRT television sets and there is no clear indication whether such consumers will move directly to smart or non-smart television models. “ Hence, we want to be available across all price points and categories,” he said.

Pullan also refused to comment, Samsung has any plan to restart television manufacturing in India.

Note- Samsung brand last year shut down the television plant in Chennai due to tax benefits.


ET reported that Samsung has initiated talks with some leading contract manufactures to start their production of TV models in the country.

I hope this information will give you some knowledge.



As I already told you Samsung is one of the leading brands and many of us are using their product.

But sometimes it creates problems, I recommend you if you have any problem regarding Samsung Brand then must Contact Samsung Brand Support.

Experts will solve your problem. You just have to dial their number and connect with them as soon as possible.

If you need an urgent help of any of the Samsung products, call directly at +1-833-430-6109.


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